Digital Media Sport: Technology, Power and Culture in the by Brett Hutchins,David Rowe

By Brett Hutchins,David Rowe

Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the predicted 3,600 overall hours proven by means of the yankee NBC-Universal networks. on the 2012 London Olympics, unheard of multi-platforming embraced on-line, cellular units, online game consoles and broadcast tv, with the BBC supplying 2,500 hours of stay assurance, together with each aggressive occasion, a lot in excessive definition and a few in 3D. The BBC additionally had 12 million requests for video on cellphones and 9.2 million browsers on its cellular Olympics web site and app. This development will in simple terms accentuate at destiny recreation mega occasions just like the 2014 FIFA international Cup and 2016 summer season Olympics, either one of with a view to happen in Brazil. more and more, whilst humans speak of the monitor that supplies pictures in their favourite expert recreation, they're describing machine, computer, and pill machine displays in addition to tv and cellular handsets.



Digital Media activity analyzes the intersecting problems with technological switch, marketplace energy, and cultural practices that form the modern international activities media panorama. The complexity of those comparable matters calls for an interdisciplinary strategy that's followed the following in a sequence of thematically-organized essays by means of foreign students operating in media reports, web reports, sociology, cultural reviews, and activity studies.


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